How Firstouch Transformed Prega News’ In-Shop Visibility with Custom Digital Branding Displays

Prega News, a flagship brand of Mankind Pharma, is one of India’s most trusted pregnancy detection kits. To strengthen its visibility inside medical stores, the brand wanted a modern digital branding display solutions that could highlight the product clearly and attract customer attention.

The Challenge

Medical stores are often crowded and filled with multiple brands competing for limited space. Traditional branding methods such as posters, danglers, and cardboard stands were not delivering enough visibility because:

• They blended into the cluttered environment
• They couldn’t highlight the product or hold inventory
• They lacked movement, making them easy to ignore
• Branding was inconsistent across outlets

Prega News needed an attractive, space-efficient, and product-focused digital branding displays solution.

Location – Pan India at Pharma Stores

The Firstouch Solution: Custom Digital Display with Storage Shelf

To solve this, Firstouch designed a customised Digital In-Shop Branding Display with an integrated storage shelf.
This solution served two major purposes:

1. High-Impact Digital Branding

• Bright digital screen to run Prega News videos and communication
• Eye-catching content that attracts attention instantly
• Consistent branding across all outlets
• Premium and modern look that enhances store aesthetics

2. Dedicated Product Display & Storage

• Built-in storage shelf specially designed to hold Prega News test kits
• Easy access for retailers to showcase the product
• Clean, organised product presentation
• Better visibility of the actual kit at the point of purchase

The display not only communicated the brand message but also physically showcased the product, increasing both visibility and convenience.

Execution

The Firstouch team:

1. Understood store limitations, counter space, and visibility angles
2. Designed a customised display structure with a secure product shelf
3. Installed compact digital screens suitable for pharmacy environments
4. Added smart CMS support for easy content updates
5. Deployed displays across targeted medical stores

Each unit was built to be durable, stable, and suitable for high-traffic retail locations.

Impact & Results

The customised in-shop display created immediate value:

• Higher visibility for the Prega News kit due to shelf placement
• Increased customer attention through moving digital content
• Premium brand recall from modern digital presentation
• Cleaner, clutter-free product showcasing
• Higher retailer acceptance because the unit was functional and space-efficient
• Better product accessibility, helping retailers promote and sell more effectively

Retailers shared positive feedback, mentioning that the stand was “useful, organised, and attractive for customers.”

Conclusion

This project highlights how smart digital in-shop branding can transform customer engagement and brand visibility.
With Firstouch Solution, Prega News successfully elevated its in-store presence and created a modern, clutter-free experience for customers.

The result: Stronger visibility, better customer engagement, and a more premium retail experience.

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