Digital notice board display technology has long been recognized for its ability to communicate messaging in settings such as retail, transportation, education and elsewhere. Today digital signage is widely used for advertising in retail, and at the airport or train station to show arrival and departure times as well as other news of interest to travelers. Displays on campus aid a professor with lectures, while screens in a doctor’s office outline the benefits of medical procedures and promote a healthy lifestyle.

One area where display technology has been making inroads lately is at the corporate offices. And while many of the applications of digital signage in corporate communication are similar to those of other areas, businesses are coming up with new and innovative ways to use those screens to help improve their operations.

This is now being called as DIGITAL NOTICE BOARD (DNB).

Impressing the visitor

There are two distinct audiences for digital signage content at the corporate office:

Those who work for the corporation and those who come as visitors. For the visitors it is often about Brand promotion, Product Display and Service quality communication. You might even incorporate interactivity to allow hose visitors to find out more about the information. Those screens can also incorporate content and color schemes to reinforce a company’s brand. For example, a company in Gurgaon decided to install a videowall in their main lobby. The entrance area not only serves to welcome visitors, it is often the setting for company events. The screens from FIRSTOUCH are mainly used to display marketing information

and the internally produced content for the company’s news channel, but also offers local signal inputs for content used in presentations. Same signage was installed as video displays in the lobbies of 55 facilities around the world, with screens conveying both local and companywide information, unified under a consistent graphic look.

“The screens are typically subdivided, with about two-thirds of the message area reserved for companywide content such as product information, company news, videos and the like,” said Rahul Dhingra, marketing information manager for Fashion brand Nayasilk. “Stock prices, local weather, and general news are conveyed by a ticker at the bottom of the screen.

There is also a message center that can be controlled by the local office to post specific messages like on-time delivery statistics or to welcome guests or customers.”

At large corporate campuses like Infosys, screens are used for wayfinding, guiding visitors to their destination while at the same time helping to reinforce the company’s brand message. The screens have cut down on the time and cost associated with keeping traditional directories current, and are improving the tenants and visitor experience, the company said.

For the Internal Communication

For corporate staff, digital notice board can carry information ranging from meeting times and CEO speeches to staff-related announcements such as birthday sand anniversaries. In addition, interactive screens can perform scheduling functions such as reserving conference rooms, tying into a central database that tracks when specific rooms are available. More and more, though, screens are serving to educate employees.

A use case normally seen in retail and restaurant operations involves leveraging Digital notice board to display training information. The digital screens can be used as a training tool in a corporate setting as well.

“Corporations seem to be adopting the idea that, ‘Hey we’ve got periods throughout the day, especially during lunch, where we can get a fairly wide audience’,” Amit, HR Head in a leading MNC said. “We also see it in banks and public spaces, where they are showing Interest rates on loans or Government notices.

In the employee cafeteria or throughout the corporate hallways, DNB can display information such as the number of days without a lost time accident or productivity and work goals. Messages can include the promotion of a virtual online suggestion box for employees to offer tips on how to improve operations. In the event of an emergency such as current pandemic, those displays can serve as a quick way to inform staff of the proper course of action.

We are also manufacturer & distributor of Digital Bulletin Board for Schools

More and more corporate is seeing employee communications happening faster and more efficiently, contributing to an improvement in its day-to-day processes. Due to the success of its original deployment, an INSURANCE company plans to deploy additional displays in each of its 450 branch offices around the country.

In Govt Departments digital notice board can serve to notify management of impending services, the staff is alerted to a new norms in pandemic, pending court cases and complaints heeded.

On the factory floor, displays can be used to help lower the number of safety issues that occur. “For example, you may see a printed sign notifying you that hard hats are required in a certain area, but people still walk through without a hard hat or a face mask,” Mr. Agnihotri factory manager in a large industry said. “As you walk up to the door the screen plays a safety video,” he said. “It catches peoples’ attention, and they are seeing a much lower rate of violations.”

And for the sales crew, one of the most innovative uses is for what Rahul, Senior Marketing Manager, dubbed “sportification,”a concept that traces its roots back to software tools designed to motivate the staff and make the team a bit more competitive. Digital displays can be used to show the progress of the team in meeting its goals for the period, showing who’s in the lead and who might need to make a few more calls.  “It could be a simple bar chart or graph to show sales goals, or it could show an announcement that so-and-so just closed a big deal. That could have the

effect of energizing the sales floor, generate some friendly competition and help drive up revenue even more.”

As the concept of DNB (Digital Notice Board) grows, post pandemic, the same will also be routed to Mobiles and Laptops for a seamless internal communication.

Firstouch has been a pioneer in developing this concept in India and is now serving many locations across India.

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