Showing menu options on a display menu board screen gives a creative and interactive option for restaurants. Now they can fascinate those who don’t want to go into the restaurant or those who are not able to decide their food choice by showing a delicious recipe video on a digital menu board.
The Food industry is fast adapting Digital technology for Customer interaction. Now Menu boards are going digital.
Customization of content make its preferred choice which can save time and money for any quick service restaurant and make their customer experience much satisfied
In the present retail business it is more imperative than in the past because now customer behavior is more shifted towards appealing marketing approaches and digital menu boards for restaurants is the best solution to cover up this gap.
Research reveals that people perceived 90% information through visual content such as image, videos, animation art than text
Tons of customizations features makes it super easy to choose for customer as well staff
Reduce waiting time of customer in boring long queues
It has been observed 30 out of 100 consumers are influenced by digital signage next to purchase restaurant have great option to showcase digital menu options and parallel offers cross sale & up sale options by implementing digital menu boards display
Touch enabled digital menu board facilitates customer to be engage and more chances to purchase Study proves that people with engaging behavior repeat their order Customers with self ordering are more satisfied with purchase
Control media content of menu boards with smartly through CMS remotely or by local franchises with their own content
Plan and schedule meal menu for breakfast menu, lunch menu and dinner menu of whole day at once, restaurant can simultaneously schedule festival offer campaigns on diwali, holi, navratri by simply creating playlist template according to their date & time
No more cost for printing and reduce labor cost for design in digital menu boards make it cost effective signage solution cost for cloud content management relatively less
In one screen there is an option to run multiple content like text and image simultaneously
Business houses who are using digital menu boards can easily track their customer behavior and eventually they can promote customized offers to them, Report insights help them to plan marketing strategy to promote their brand
Digital menu board global retail market size was value around at USD 2476.13 million in 2021 and its expected expand according CAGR report would be reach at USD 3680 million by 2027, digital menu board surprisingly gaining popularity in the retail hospitality over the decade
Digital menu board suprisingly become popular because of its efficiency an versatility for various industries Here are some application industries who are using it to scale up their business
Digital menu boards are widely used in restaurants and cafes to display their menu offerings. They allow for easy updates, showcasing daily specials, seasonal items, and promotions. Digital menu board for restaurant can enhance the customer experience by providing dynamic and visually appealing content.
Many fast food chains utilize digital menu boards to streamline their ordering process and improve efficiency. They can display high-resolution images of menu items, nutritional information, and pricing. Changes in menu items or prices can be updated centrally, ensuring consistency across multiple locations as well
Thrus: Quick-Service Restaurants (QSRs) often employ digital menu boards in their drive-thru lanes. These boards can show dynamic content, such as videos or animations, to attract customers’ attention. The ability to change menu items based on time of day or weather conditions helps personalize the ordering experience.
Digital menu boards are commonly found in cinema lobbies and concession areas. They can display movie showtimes, ticket prices, concession offerings, and combo deals. Easy customization feature of digital boards allows for updates to reflect changes in showtimes or promotions.
In the hospitality industry, digital menu boards can be utilized in restaurants, bars, and lounges within hotels and resorts and enable real-time updates to menus, display enticing food and beverage options, and provide additional information such as ingredients, allergen warnings, or wine pairings.
Digital menu boards can be used in hospital cafeterias or healthcare facilities to present menu options, nutritional information, and dietary restrictions. They can help patients and visitors make informed food choices and easily identify specific dietary requirements.
Now the question comes to mind where to buy the best digital menu board in india. Firstouch is the pioneer digital signage industry with their own in-house manufacturing setup making best in design and high quality signage products delivering over more than 800 cities in India
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