In our earlier blog we discussed how Indian digital signage solution market is gaining solid grounds in the recent years. Due to lowering of Hardware costs and shift in Out of Home advertising from Print to Digital media many new innovations are taking shape.

Floor standing Signage Kiosk or Digital standee is increasingly getting popular across industry now, at Retail stores, Hospitals, Hotels, Schools, Retail Showrooms and malls, Cinema and Entertainment. They are easy to place and start off. No need to find a wall and drill holes.

Digital Standee consists of a Metal enclosure with a High brightness LED screen mostly in portrait mode, which is operated on a CPU. The CPU can be Windows based or Android based OS. The complete structure has an extra clear toughened glass in front for aesthetics and protection. The Kiosk can be fixed to the ground or can be on wheels. The content is played through a Digital Signage software which is remotely managed. The Kiosk needs WIfi / LAN based internet connectivity to connect to the cloud.  Firstouch Digital standee comes with all these pre-configured and is ready to play as soon as it is unboxed.

The Digital Standees are commonly used in front of Banquet Halls, Auditoriums, Meeting Places for latest event announcements and directions. They are also used at Hotels and Resorts for promoting in house Food, activity or any other important information.  In the public places such as Airport, Railway / Bus stations, these are important Advertising tools and Government earns good revenues from Advertising agencies who manage the solution. Besides, schools and institutes are also using these as a Digital Notice board. Corporates are increasingly buying these for their Reception areas for giving company information to Visitors.

As the Digital Standees are placed at prominent Front positions, the design of the kiosk and Finish becomes very important. Firstouch, with its in-house manufacturing, is able to offer customized designs, colors and branding options. Black and Silver is most popular in “Apple phone” design, but now Gold, White and Grey are also becoming very popular.The Digital Standee come in different size options. Starting with 32”, they are available in 43”, 49”. 55”, and maximum 65” screen sizes.

Now the new trend is Interactive Digital Standee. Which means the information can be interactive with Touch screen instead of non-touch screen. This enables the customer / user to take out relevant information from the content being displayed on the screen. A very useful feature in product which is available at a small addition ofcost.  Even a part of the screen can be made touch and part non-touch. Wayfinding is a useful

Digital signage system for indoor application represents the largest share in 2020 and is anticipated to lead throughout the forecast period on account of growing awareness amongst small and medium enterprises.

Outdoor Digital Standee is the next thing which is fast taking shape. These Signages have to be High brightness, Weatherproof and Thermal efficient. The Link NYC Outdoor Signage Kiosk is case study has to how to design and manage such products in outdoor environment. Firstouch has also installed many outdoor Standee and Signage kiosk – both interactive and non-touch.

Also Read: Digital Signage Industry in India that Growing Exponentially

As the industry grows and there is more and more focus on marketing, Digital Signage will continue to grow in Indian market. Manufacturers and Signage solution providers who can provide complete solution at good quality and price will always be preferred by Brands, Corporates and Govt alike.

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