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6 Reasons Why You Need a Portable Digital Standee Today

 Digital Standee   |    16th Sep 2023

portable digital standee

Portable digital standee are a new advertising technology that businesses are using to reach their target audience in a more effective way. They are large, touchscreen displays that can be used to display a variety of content, including videos, images, and text.

Digital standees are more effective than static signs because it is more eye-catching, customizable, and engaging. It can be used to deliver messages that are tailored to the specific needs of consumers, which can improve their experience

Staying ahead of the competition necessitates a forward-thinking approach, and digital standee is undoubtedly a game-changing technology that paves the way for enhanced communication and customer interaction. Portable digital standees are often used in retail stores, trade shows, malls, restaurants and other public places to attract attention and engage customers

Why businesses are choosing to use portable digital standees

1. Resonating Portability

Portable digital standees, being lightweight and easily movable in design, offer flexibility in advertising, event promotion, and information dissemination

2. Dynamic content

You can display dynamic content, which means that the content can be changed easily and quickly. This allows businesses to keep their messages fresh and relevant to their target audience.

3. Interactive

Apart from that digital standees can be interactive, which means that customers can interact with the content in a variety of ways. This can help to increase engagement and make the advertising experience more memorable.

4. Cost-effective

Portable digital standees are a cost-effective way to reach a large audience. They are also relatively easy to set up and maintain.

5. Eco-friendly

Portable digital standees are an eco-friendly alternative to traditional forms of advertising, such as print and television. They do not require the use of paper or ink, which can help to reduce waste.

6. Attention Grabbing Visuals

Portable digital standees feature vibrant and dynamic displays that can capture the attention of your target audience. Whether you’re at a trade show, retail store, or any event, these eye-catching visuals can draw people in and create a memorable impression.

The Benefits of Portable Digital Standees

Increased visibility

Portable digital standees are more eye-catching than traditional forms of advertising, such as posters or flyers. This can help to increase brand awareness and attract more customers.

Improved customer engagement

Portable digital standees can be used to engage customers in a variety of ways, such as by asking questions, providing information, or offering discounts. This can help to improve the customer experience and boost sales.

Data collection

Portable digital standees can be used to collect data about customers, such as their demographics, interests, and browsing habits. This data can be used to improve marketing campaigns and target customers more effectively.

Remotely content management

Portable digital standees can be managed remotely through CMS software, which means that businesses can update the content and make changes without having to be physically present. This can save time and money.

Efficient on Costs

Updating content on digital standees is cost-effective and convenient. Changes can be made remotely and in real time without the need for printing new materials. This significantly reduces printing and distribution costs associated with traditional standees.

modern display vs traditional

How portable digital standees differ from traditional communication way

Portable digital standees offer a number of advantages over traditional communication displays like

Content flexibility: Digital standees allow for more dynamic and interactive content than traditional mediums, such as posters and banners. This can be used to capture attention and keep viewers engaged.

Updating speed: Portable digital standees can be updated instantly, while traditional mediums require manual changes. This allows businesses to keep their messages fresh and relevant.

Visibility: They are more eye-catching than traditional mediums, due to their dynamic nature and ability to display video and animation. This can help to attract more attention from passersby.

Interactivity: Portable digital standees can be interactive, allowing viewers to engage with the content in a variety of ways. This can help to increase engagement and make the advertising experience more memorable.

Environmental impact: Portable digital standees are more eco-friendly than traditional mediums, as they do not require the use of paper or ink. This can help businesses reduce their environmental impact.

Long-term costs: Over time, the cost of printing and replacing traditional mediums can be more expensive than the initial investment in a portable digital standee.

Space utilization: Portable digital standees are more space-efficient than traditional mediums, as they can be folded or rolled up for easy transport and storage. This makes them ideal for businesses with limited space.

Content management: Portable digital standees can be managed remotely, which saves businesses time and money. This is not possible with traditional mediums, which require manual changes.

Adaptability: Portable digital standees can be easily adapted to changing campaigns and seasons. This is not possible with traditional mediums, which require new designs and prints.

Audience engagement: Interactive features on portable digital standees can promote audience engagement, which is often lacking in traditional communication mediums. This can help businesses to improve their bottom line.

The Future of Portable Digital Standees

The use of portable digital standees is expected to grow in the coming years. As businesses continue to look for new ways to reach their target audience, portable digital standees will become an increasingly popular option.

Future trends that are expected to drive the growth of digital standee

The increasing popularity of e-commerce

As more and more people shop online, businesses will need to find new ways to reach customers in brick-and-mortar stores. It can be used to display product information, offer discounts, and promote special offers.

The rise of omnichannel marketing

Businesses increasingly use various channels to reach their target audience. Portable digital standees can be used to complement other marketing efforts, such as email marketing and social media advertising.

The growing demand for interactive experiences

Consumers are looking for more interactive experiences from brands. Portable digital standees can be used to create interactive games, quizzes, and surveys that can help businesses engage with customers.

Conclusion

Portable digital standees are a versatile and effective way for businesses to reach their target audience. They offer a number of benefits, including dynamic content, interactivity, cost-effectiveness, and eco-friendliness. As the use of digital standees continues to grow, businesses that embrace this technology will be well-positioned to succeed in the digital age.

Portable digital standees can also be used for a variety of other purposes, such as:

  • Providing wayfinding information
  • Conducting surveys
  • Promoting events and offers
  • Educating customers
  • Generating leads

If you are looking for a way to reach your target audience in a more effective and engaging way, Firstouch digital standees are a great option for you

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