Firstouch Deployed Innovative Digital Standee at Central Bank of India

Firstouch, a leading provider of innovative digital solutions, partnered with the Central Bank of India to deploy digital standees at their Karol Bagh, Delhi branch. The goal was to enhance customer experience, improve communication, and increase engagement. The digital standees showcased important information, Bank promotional offers & schemes content, resulting in improved customer satisfaction and increased sales.

Challenge

Central Bank of India faced challenges in effectively communicating with customers, promoting products, and engagingly providing educational content. Traditional methods, such as print materials and static displays, were not yielding the desired results.

Location – Karol Bagh Branch, New Delhi

Solution Given

Firstouch deployed digital standees at Central Bank of India, featuring:

1. Interactive displays showcasing important information, such as branch timings, services, and promotions.
2. Educational content on financial literacy, product benefits, and security tips.
3. Real-time updates on new products & banking schemes, offers, and events.

Results

• Increased Customer Engagement: 30% increase in customer interaction with digital standees.
• Improved Customer Satisfaction: 25% increase in customer satisfaction ratings.
• Enhanced Brand Experience: Consistent branding and messaging across all branches.
• Increased Sales: 15% increase in sales of promoted products.

Conclusion:

Firstouch’s digital standee solution effectively enhanced customer experience, improved communication, and increased engagement at Central Bank of India. The success of this deployment demonstrates the potential of digital solutions in transforming customer experience in the banking sector.

Product Specifications

43 inches Non Touch Digital Standee

FHD Display

Toughened Glass

Brightness – 350 Nits Screen

OS – Android media player with Signage software

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