Firstouch Deploys Outdoor Signage Solution at 32nd Avenue

32nd Avenue is a vibrant commercial and lifestyle destination known for its premium retail outlets, fine dining restaurants, and office spaces in Gurugram. Attracting a high volume of visitors daily, the area required an efficient parking management system to address congestion and improve the overall experience for patrons.

In an effort to enhance the parking experience at 32nd Avenue, a bustling commercial hub, Firstouch Solutions was commissioned to deploy an advanced outdoor interactive kiosk. This initiative aimed to streamline parking operations, provide real-time information, and improve overall visitor satisfaction. Additionally, Firstouch Solutions integrated outdoor signage displays to enhance advertising and promotional opportunities, maximizing the potential of digital engagement in a high-traffic area.

Challenges

Prior to the kiosk installation, visitors faced several challenges:

• Information Accessibility: Lack of real-time updates on parking availability led to confusion and delays.
• Navigation Difficulties: Visitors often struggled to locate available parking spots and navigate the premises efficiently.
• Manual Processes: Reliance on manual ticketing and payment systems resulted in longer wait times and operational inefficiencies.
• Limited Advertising Reach: Businesses at 32nd Avenue had limited visibility due to static advertisements and a lack of dynamic promotional channels.

Location – 32nd Avenue Gurugram, Haryana

Solution

Firstouch Solutions introduced a state-of-the-art outdoor interactive kiosk, designed to withstand various weather conditions and provide seamless user interaction. Additionally, high-resolution outdoor signage displays were deployed to enhance advertising and brand promotions.

Key Features of the Outdoor Interactive Kiosk:

• Real-Time Parking Information: Displays current parking availability, guiding drivers to open spots promptly.
• Interactive Navigation Maps: Offers detailed maps of the parking facility and surrounding areas, assisting visitors in easy navigation.
• Multilingual Support: Caters to a diverse user base by providing information in multiple languages.
• Self-Checkout Feature: Allows users to pay for their parking without requiring staff assistance, reducing congestion and wait times.
• QR Code Scanner: The hardware is equipped with a QR code scanner, enabling quick digital transactions and easy retrieval of parking details.

Key Features of the Outdoor Signage Display:

• Dynamic Digital Advertising: Displays real-time promotions, advertisements, and announcements for businesses within 32nd Avenue.
• High Visibility: Positioned strategically to capture maximum footfall and vehicular traffic, ensuring enhanced brand exposure.
• Customizable Content: Enables businesses to update promotional content in real time, catering to ongoing campaigns and offers.
• Engaging Multimedia Capabilities: Supports videos, animations, and high-resolution graphics, creating a more engaging customer experience.

Implementation

The deployment process encompassed:

• Site Assessment: Evaluating optimal kiosk and signage placements to ensure maximum visibility and accessibility.
• Customization: Tailoring the kiosk interface and signage display content to align with 32nd Avenue’s branding and user requirements.
• Integration: Seamlessly connecting the kiosk with existing parking management systems for real-time data synchronization and integrating digital signage software for centralized content management.
• Testing and Training: Conducting rigorous testing to ensure functionality and providing training sessions for staff on kiosk operations, troubleshooting, and signage content updates.

Results

Post-implementation, 32nd Avenue experienced significant improvements:

• Enhanced User Experience: Visitors reported a more streamlined and efficient parking process.
• Operational Efficiency: Automation reduced manual workload, allowing staff to focus on other critical tasks.
• Increased Revenue: The efficient payment system led to a reduction in payment evasion and increased parking revenue.
• Positive Feedback: The multilingual support and user-friendly interface received commendations from a diverse visitor demographic.
• Seamless Digital Transactions: The QR code scanner enabled quick and hassle-free check-ins and payments, improving customer convenience.
• Enhanced Advertising Opportunities: Businesses saw improved footfall and engagement due to the dynamic digital advertisements on the outdoor signage displays.
• Real-Time Promotions: Stores and restaurants leveraged the signage displays to push limited-time offers and new launches, driving increased customer interaction.

Conclusion

The successful deployment of Firstouch’s advanced outdoor signage solution at 32nd Avenue Parking exemplifies how integrating innovative technology can address operational challenges and elevate user satisfaction. This project underscores Firstouch’s commitment to delivering customized digital solutions that meet the evolving needs of modern infrastructures. By combining an efficient parking system with a dynamic advertising platform, 32nd Avenue has set a benchmark for commercial hubs seeking to enhance both visitor convenience and business promotion through digital transformation.

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