Firstouch Digital Standee Creates a Modern and Upscale Ambience at Union Bank of India

Union Bank of India is a prominent player in the banking sector with a network of over 8500+ branches across India. The bank aimed to find a way to improve the customer experience in its branches and to promote its latest schemes and offers to visitors.

Firstouch Solutions was contracted to install a frame digital standee at the Union Bank branch in Kashmiri Gate New Delhi. The standee is a 43-inch display that is mounted on the floor in the reception of the branch. It is equipped with a powerful media player that can play a variety of content, including videos, images, and text.

Objectives

• To enhance brand visibility and create a memorable experience for visitors.
• To effectively communicate Union Bank’s exclusive schemes and offers.
• To leverage technology to showcase content in an engaging and interactive manner.

Location – Union Bank of India Kashmiri Gate New Delhi.

Benefits

• The standee is used to display a variety of information that is relevant to customers, such as product information, new banking schemes updates, important notices and upcoming events. This helps to keep customers informed and engaged.
• The standee can also be used to promote the bank’s products and services. This helps to drive sales and attract new customers.
• The standee is a visually appealing way to display information. This makes it more likely that customers will pay attention to it.

Conclusion

The installation of the digital standee at Union Bank of India has been a success. It has helped to improve customer engagement and communication, and it has also helped to promote the bank’s products and services.

Product Specifications

43 inches Non Touch Digital Standee

FHD Display

Toughened Glass

Brightness – 350 Nits Screen

OS – Android media player with Signage software

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