Miraj Cinema Unveils Spectacular Firstouch Digital Standee To Capture Every Eye

Miraj Cinemas, a division of Miraj Entertainment Limited, the entertainment wing of the Miraj Group, established in 1987, offers a wide range of entertainment options, showcasing the latest Bollywood, Hollywood, and regional films. Facing the challenge of engaging visitors even before they stepped inside the theater, Miraj Cinemas stepout with Firstouch, a cutting-edge digital signage solutions company, to overcome this obstacle. Together, they devised an innovative strategy to capture the attention of cinema-goers.

Objective

The primary objective was to create a captivating and immersive experience for cinema-goers, enticing them to explore upcoming movie releases, exciting offers, and other promotional content. By achieving this goal, Miraj Cinemas aimed to enhance brand visibility, increase footfall, and boost overall revenue.

Location – Miraj Cinema Subhash Nagar New Delhi.

Execution Plan

The Firstouch Digital Standee was strategically placed in the cinema’s foyer, where foot traffic was high, ensuring maximum visibility. The standee’s installation was accompanied by a buzz-generating marketing campaign, creating curiosity and excitement among the audience.

Solution Provided

The implementation of the Firstouch Digital Standee yielded outstanding results. The interactive and visually engaging standee significantly increased footfall at the cinema, as curious visitors were drawn to the interactive experience. Cinema-goers spent more time exploring the standee, and it became a talking point among them, further boosting Miraj Cinema’s brand visibility within the local community.

Conclusion

The collaboration between Miraj Cinema and Firstouch to install the Digital Standee has proven to be an exceptional success story. The creatively designed standee succeeded in captivating cinema-goers, providing them with an unforgettable interactive experience. By leveraging cutting-edge technology and creative content, Miraj Cinema not only achieved its objectives but also set a benchmark for innovation within the industry.

Product Specifications

43 inches Non Touch Digital Standee

FHD Display

Toughened Glass

Brightness – 350 Nits Screen

OS – Android media player with Signage software

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